Clean Beauty, a trend we've all probably heard of, but what does it really mean? Natural, Organic, Green, Eco-friendly, the list of buzzwords goes on.
Clean Beauty is essentially beauty products that are made with non-toxic, non-harmful ingredients that don't cause damage to humans or the environment.
Sound simple enough, right? But when was the last you looked at the list of ingredients on your daily cleanser or moisturizer? Not very often for most of us. Instead, we read what the brand is telling us what we want to hear, it will make you glowy, dewy, plumper... and of course, it will erase fine lines and wrinkles.
This is why it is so important to look at what is in these creams, serums, and masks we plaster on our faces daily. We must do research into the companies we buy from and understand what their ingredients really do. On a recent search for the best clean beauty products out there, we found Prima.
Prima's skincare range blows all the other products out of the water with its amazing natural, clean ingredients that have solid research behind them to give proven results. What we love most about Prima is how transparent they are about all the ingredients used in their products, probably because they are proud of these amazing ingredients. They tell you what they are, where they come from, and what they are doing in every single product.
We regularly flip the packets of food we eat to read how much sugar, salt, fat, etc. we are putting in our bodies, and now the Clean Beauty trend is encouraging us to do the same with our skincare. After all, we are putting it on our moneymakers all day every day.
Reading the ingredients in our skincare products can make you feel like you need a chemistry degree to understand or even pronounce half of them. Propylparaben, Iosbutylparaben, Octinoxate, Polyethyleneyou, or Butylated hydroxyanisole, who knows what any of these are?! And there's the problem.
These ingredients are toxic carcinogens, pesticides, and endocrine disruptors that should be nowhere near our bodies. Yet one in seven ingredients in beauty products is toxic to us. How are companies allowed to put these ingredients in our beauty products? Well, the beauty industry is effectively unregulated for chemical safety, and the last piece of regulation was passed in 1983, which was only a page long and didn't really say much.
Beauty companies have full creative control about what they consider to be natural, eco-friendly, clean, green, etc. since the FDA doesn't regulate or define these claims.
Prima doesn't use anything toxic or harmful, only safe ingredients that deliver real results. They are 100% clean, and they achieve that by ensuring every Prima product is made with naturally sourced ingredients and rigorously tested. They use best-in-class 3rd party ISO/IEC-accredited laboratories to ensure every batch of their products for consistency, quality, purity, and potency. You can even enter your Prima products batch number on their website to view its full potency results.
The magic ingredient in their skincare products is CBD from hemp. Turns out CBD is a very powerful skincare ingredient, and once you look at the science behind it, it makes sense. CBD is one of many phytocannabinoids, which can mimic endocannabinoids, molecules that our bodies produce in our Endocannabinoid System. Research shows that our Endocannabinoid System is deeply involved in the maintenance of skin homeostasis.
This means CBD can help restore balance to your skin in so many ways. It can help clear skin, its antioxidant properties may have an anti-aging effect, and its soothing calming effect means it is suitable for all types of skin. Simply, it restores balances in your body and skin, whatever that may be for you.
And of course, Prima only uses the highest quality of hemp in their product. Their skincare range has three luxurious products; the Deeply Restorative Cream for Youthful Radiance, the Enlightenment Serum for Vital Hydration and Even Skin Tone, and the award-winning Night Magic an intensive facial oil for Hydration & Radiance.
Clean Beauty may sound like just another buzzword thrown around by the big names in the beauty industry to get us to buy more. But once we look into what it really means, it can teach us a lot about the toxic ingredients we don't even know we are using. It pays to put in the research, especially when you find companies like Prima.
Prima's honest transparency, minimalist formulas, powerful ingredients, and innovative science is exactly what the beauty industry needs right now. Their CBD skincare range gives you the skin goals you have been craving without any worry of harmful chemicals.
This is a real testimonial. These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.