Before we discuss this lemon flavored cannabis infused seltzer, it is important to note that while the name of the beverage is Pabst Blue Ribbon, it is not actually being produced by the Pabst Brewing Company.
Permission to use its name was granted to a former employee who founded a startup called Pabst Labs. With absolutely zero affiliation to the Pabst Brewing Company, the original creators of PBR stand to make no money from the trendy new drink. Pabst Labs has chosen to focus on the THC-infused beverage market, which has recently been valued at over $60 million, and is expected to grow exponentially over the next five years.
for sale in select stores across California as well as online for home delivery.
When I first heard about this product I immediately thought of Four Loko, (which makes me old, and reminds me what a particularly nasty drink it was!). The big difference is that this seltzer does not contain alcohol. It is illegal to add THC to alcoholic beverages in almost every market and it probably should be because that would be a very intoxicating combination.
Available in Original Lemon, you have a choice between a 4-pack that will run you $24 or a 24-pack for $120. Those prices are pre-tax, of course. While it may seem like a lot of money, buying those same types of drinks in a dispensary would cost significantly more.
Check Out The Full Press Release Below:
Pabst Labs, a newly formed licensed cannabis company, today revealed the initial launch of Pabst Blue Ribbon Cannabis Infused Seltzer. The famed Blue Ribbon, synonymous with good times for over 175 years, will now adorn the can of a delicious non-alcoholic THC infused seltzer developed by Pabst Labs.
Pabst Labs was founded by a group of cannabis beverage experts and former Pabst Brewing Company employees who were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name. Pabst Labs is responsible for the production, marketing, and sales of the new drink.
"Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We've spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category," said Mark Faicol, Pabst Labs Brand Manager.
Pabst Blue Ribbon Cannabis Infused Seltzer marks a major milestone for the burgeoning cannabis drinks industry, and an awesome way for lovers of Pabst Blue Ribbon to experiment with a new kind of buzz. The initial test launch will see Pabst Blue Ribbon Cannabis Infused Seltzer available for customers in a select group of California dispensaries and direct to California consumers via shop.PabstLabs.com.
Pabst Labs is thrilled and honored to develop a product that's fit to use the famed Pabst Blue Ribbon name. Pabst Blue Ribbon is one of America's most beloved brands, a champion of the creative community and lifestyle, and recently has been innovating beyond beer, with the launches of Hard Coffee, Hard Tea, and Harder Seltzer.
Pabst Blue Ribbon's willingness to experiment and push boundaries led Pabst Labs to enquire about collaborating, and a shared passion for quality and innovation ultimately led to Pabst Labs being granted the rights to create a line of cannabis infused drinks worthy of the Blue Ribbon.
Each 12oz can of Pabst Blue Ribbon Cannabis Infused Seltzer is made from the highest-quality ingredients and serves up a delicious effervescent lemon-flavored seltzer that contains just 4 grams of sugar, 25 calories, and contains no preservatives. With 5mg of THC per can Pabst Labs has ensured it offers up a responsible dosage designed to make it a go to drink for both casual and experienced cannabis users. The lemon seltzer will be the only flavor available during initial launch, but additional flavors are already in development.
"Though this is a limited initial launch, we've had a really enthusiastic and positive response from dispensaries and customers, and are looking forward to a wider roll out in the coming months. For over 175 years the Blue Ribbon has connected fans across generations around its products, and we think customers, new and old, are going to love the chance to experiment with something different from a brand they trust," concluded Faicol.
Pabst Labs is headquartered in Los Angeles and is committed to producing high quality cannabis infused beverages that push the category forward.